价值感知维度下的端午文创产品设计应用研究
Research on the Application of Dragon Boat Festival Cultural and Creative Products Design under the Dimension of Value Perception

随着时代发展和消费者审美水平的提升，国潮的兴起带动传统文化的再生，传统节日文创产品在市场上获得更多年轻客群的青睐。以端午文创产品设计为研究对象，探索文创产品在注入端午文化后所造就的各种设计形式与创新方式。从端午文创产品的发展现状及应用的角度出发，指出现存问题，对价值感知维度下的端午文创产品设计的优势进行分析；从社会价值、功能价值、情感价值三个价值感知的维度深入总结端午文创产品设计思路，同时从人的视角去赋予端午文化新的内涵，凭借个性化的手法增强产品和消费者之间的交互体验。立足受众的价值感知，赋予文创产品更多鲜活的设计思路，进而提出较为完整的设计策略和方法，助力以设计为依托的传统文化传承。
With the development of the times and the improvement of consumers’ aesthetic level, the rise of the national trend drives the regeneration of traditional culture, and the traditional festival cultural and creative products are favored by more young customers in the market. Taking the design of Dragon Boat Festival cultural and creative products as the research object, we explore the various design forms and innovative ways created by the injection of Dragon Boat Festival culture into the cultural and creative products. From the perspective of the development status and application of the Dragon Boat Festival cultural and creative products, we point out the existing problems and analyze the advantages of the Dragon Boat Festival cultural and creative product design under the dimension of value perception; we summarize the ideas of the Dragon Boat Festival cultural and creative product design from the three dimensions of value perception, namely, social value, functional value, and emotional value, and at the same time, we give the Dragon Boat Festival culture a new connotation from the perspective of human beings, and enhance the interactive experience between the product and the consumers by virtue of personalized methods. Interactive experience between products and consumers is enhanced by personalized methods. Based on the value perception of the audience, it gives more vivid design ideas to the cultural and creative products, and then puts forward a more complete design strategy and method to help the traditional cultural heritage based on design.