数字媒体时代信息流广告研究
A Study on Infomercials in the Digital Media Era

随着信息技术媒介技术的发展，广告的传播媒介和形态也发生了改变。信息流广告应运而生并快速发展。其具有传统广告无可比拟的内容和传播优势。但是实现快速发展的同时，也产生一系列的问题。本文以短视频为例，主要论证了信息流广告的传播优势和目前出现的问题。希望能为信息流广告的发展做出一些贡献。
With the development of information technology media technology, the communication media and form of advertising have also changed. Infomercials have emerged and developed rapidly. It has the incomparable content and communication advantages of traditional advertising. But while realizing the rapid development, a series of problems also arise. This paper takes short video as an example, and mainly demonstrates the communication advantages of infomercials and the current problems. Hopefully, it can make some contributions to the development of infomercials.