数字经济背景下企业财务管理研究——以美的集团为例
Research on Corporate Financial Management in the Context of the Digital Economy: A Case Study of Midea Group

在数字经济蓬勃发展的时代，企业财务管理面临着前所未有的挑战与机遇。本文通过对基础财务数据结合资源战略、筹资、投资战略来对美的集团进行财务管理研究。研究发现美的集团综合能力比较强，营运能力比较好，但是在偿债能力等方面有待提高；在配置战略方面，融资渠道相对单一，投资决策需要更加谨慎。对于研究结果提出建议：美的集团需要丰富资金来源来优化资本结构；丰富派发方式以减少现金支出；整合企业资源，实现并购价值提升。
In the era of booming digital economy, enterprise financial management is facing unprecedented challenges and opportunities. This article conducts financial management research on Midea Group by combining basic financial data with resource strategy, fundraising, and investment strategy. Research has found that Midea Group has strong comprehensive capabilities and good operational capabilities, but there is room for improvement in areas such as debt repayment ability; In terms of configuration strategy, financing channels are relatively single, and investment decisions need to be more cautious. Suggestions for research findings: Midea Group needs to enrich its funding sources to optimize its capital structure; enriching distribution methods to reduce cash expenditures; Integrate enterprise resources to enhance the value of mergers and acquisitions.