基于“4P”理论的新兴国产美妆品牌网络营销对策分析
Analysis of Domestic Beauty Network Marketing Strategy Based on “4P” Theory

随着网络时代的到来，各美妆品牌凭借其强大的优势，席卷各大电子商务平台。随着经济的发展，我国美妆行业不断兴起，我国的新兴国产美妆品牌也不断扩大，迎来了属于自身的高光时刻。在短视频爆火的时代，网络直播带货也成为国货美妆的新销售渠道。如何利用网络销售平台，更好的推动国货美妆的销售，成为当今国产美妆营销界的重要命题。
With the advent of the internet era, beauty brands have swept the major e-commerce platforms with their strong advantages. With the development of the economy, China’s beauty industry continues to rise, and China’s emerging domestic beauty brands are also expanding, ushering in their own highlight moment. In the era of the short video explosion, online live broadcasts with goods have also become a new sales channel for domestic cosmetics. How to use the network sales platform to better promote the sales of domestic cosmetics has become an important proposition in the domestic cosmetics marketing field.