乡村振兴背景下农村电商发展策略探析
Rural E-Commerce Development Strategy under the Background of Rural Revitalization

农村电商作为互联网与农业传统产业的深度融合，能够将生产和市场有效结合，为传统农业经营模式带来革新，推动产业振兴，进一步加强乡村与城市的联系，成为乡村振兴的重要推动力。本文旨在深入探讨在乡村振兴背景下，如何更有效地发展农村电商，提高农产品流通效率，增强乡村经济活力，从而推动乡村振兴战略与农村电商的共同发展。
Rural e-commerce, as a deep integration of internet and traditional agricultural industry, can effectively combine production and market, bring innovation for traditional agricultural business model, and promote the revitalization of industry, to further strengthen the relationship between rural and urban, rural revitalization has become an important driving force. The purpose of this paper is to probe into how to develop rural e-commerce more effectively, improve the circulation efficiency of agricultural products and enhance the vitality of rural economy under the background of rural revitalization, thus promote the rural revitalization strategy and rural e-commerce common development.