互联网经济下不正当竞争行为主体研究
The Subjects of Unfair Competition Behavior in the Internet Economy

在互联网时代下，由于互联网数字化和虚拟化的特点，不正当竞争行为在网络空间中呈现与以往不同的新形态。《反不正当竞争法》对行为主体的限制限缩了法律的适用范围，使许多互联网中发生的不正当竞争行为游离于法律的规制范围外。在分析网络不正当竞争案件的基础上，对网络空间下的市场竞争作深入的理解。从竞争秩序维护的立场出发认定不正当竞争行为。网络中市场活动参与者的行为损害经营者竞争利益、破坏公平竞争秩序的，应当被认定为不正当竞争行为，适用《不正当竞争法》对行为进行规制，以加强经营者权益的保护，营造更好的网络经营环境，促进经济健康发展。
In the era of the Internet, due to the characteristics of digitalization and virtualization, unfair competition behavior presents a new form in the cyberspace that is different from the past. The Anti Unfair Competition Law restricts the scope of application of the law by restricting the actors, leaving many unfair competition behaviors occurring on the Internet outside the scope of legal regulation. On the basis of analyzing cases of unfair competition on the internet, gain a deep understanding of market competition in the cyberspace. From the perspective of maintaining competitive order, identify unfair competition behavior. In order to strengthen the protection of the rights and interests of operators, create a better online business environment, and promote healthy economic development, the behavior of market participants in online activities that damages the competitive interests of operators and the order of fair competition without reasonable basis should be recognized as an unfair competition behavior under the Unfair Competition Law regulation.