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Photographs and Cartoons: Differences in Interpretation of the Visual Semiotics

DOI: 10.4236/ojapps.2024.143043, PP. 609-625

Keywords: Visual Grammar, Intersemiosis, Multimodality, Meaning-Making, Cartoons

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Abstract:

This study looks at the interaction between the process of intersemiosis and resemiosis in multimodality. The importance of both phases is widely acknowledged as part of the meaning making process but many practical studies focus on the first rather than the second. In particular this study looks at two groups of images about gender relations in Saudi Arabia following the post-2017 reforms of the male guardianship laws. One group are mostly made up of photographs and the second group of cartoons and posters. One important finding is that the latter tend to be less ambiguous in their semiotic structure than the former. In particular, there are instances in the first group where a standard study of intersemiosis indicates low modality but the image may be seen as inherently plausible by many observers. This suggests that while resemiosis can be applied to a single image it may be more appropriate as a tool when applied to an overall news article or set of images. In the same way that not all individual semiotic modes are complementary in how they build meaning, then it is possible for different images to be supportive, contradictory or unclear when studied in isolation.

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