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A Literature Review on Digital Entrepreneurship: A Comparative Theoretical Analysis from the Perspectives of Economics, Psychology and Management

DOI: 10.4236/ojbm.2024.122045, PP. 864-874

Keywords: Digital Entrepreneurship, Entrepreneurship, New Digital Ventures, Effectuation, Bricolage, Economics, Psychology, Management

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Abstract:

The objective of this study is to make a comparative theoretical analysis of the characteristics of digital entrepreneurship with those associated with conventional entrepreneurship from the perspectives of economics, psychology and management. The motivation arises from the fact that digital entrepreneurship is a phenomenon that has been growing in economic and social terms, allowing individuals who otherwise can’t participate in the conventional environment to do so in the digital realm, hence making the entrepreneurial phenomenon broader and more comprehensive. A comparative analysis shows that in conceptual terms digital entrepreneurship incorporates the same characteristics of search for opportunities and innovation as in the conventional form when considered from the perspectives of economics, psychology and management. However, there the similarity ends: no other conventional characteristics were found in digital entrepreneurship. This suggests that digital entrepreneurship has a different specificity than conventional entrepreneurship, necessitating more study to better understand it. Such studies of digital entrepreneurship, as it is suggested, can be based on the theories of Effectuation and Bricolage in order to gain a broader understanding of the phenomenon.

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