“云上指尖非遗”——助力乡村振兴
“Intangible Cultural Heritage on the Cloud”—Helping Rural Revitalization

党的二十大报告提出，“加大文物和文化遗产保护力度，加强城乡建设中历史文化保护传承”。本研究旨在将非遗文化与旅游相结合，通过互联网技术吸引游客，以促进地方乡村振兴。研究内容包括深入挖掘当地非遗文化资源，开发具有特色的旅游产品，利用互联网技术提升游客体验，以及通过数据分析和市场调研优化旅游线路和营销策略。研究结果表明，这一策略能够有效地促进当地旅游业的发展，提升非遗文化的保护和传承，同时也为当地乡村振兴提供了新的发展路径。
The report of the 20th National Congress of the Communist Party of China proposed to “strengthen the protection of cultural relics and cultural heritage, and strengthen the protection and inher-itance of historical and cultural heritage in urban and rural construction”. This study aims to com-bine intangible cultural heritage culture with tourism and attract tourists through internet tech-nology to promote local rural revitalization. The research includes in-depth excavation of local in-tangible cultural heritage resources, the development of distinctive tourism products, the use of Internet technology to enhance the tourist experience, and the optimization of tourism routes and marketing strategies through data analysis and market research. The results show that this strategy can effectively promote the development of local tourism, enhance the protection and inheritance of intangible cultural heritage, and provide a new development path for local rural revitalization.