大型煤炭央企人才品牌建设的探索与实践——以华电煤业为例
Exploration and Practice of Talent Brand Construction in Large Coal Central Enterprises—Taking Huadian Coal Industry as an Example

企业要在行业产业体系中形成自己的“话语权”，迫切需要建立具有竞争力的自主品牌，同理，企业要在人力资源市场上具有核心竞争力也需要建立具有较高知名度、美誉度和忠诚度的人才品牌，文章以一家大型能源央企为例，解析其在人才品牌建设上的一些典型做法，为同类企业提升企业品牌形象提供借鉴和参考依据。
In order to form their own “right to speak” in the industrial system, enterprises urgently need to establish competitive independent brands. Similarly, enterprises need to establish talent brands with high visibility, reputation and loyalty if they want to have core competitiveness in the human resources market. Taking a large energy central enterprise as an example, this paper analyzes some typical practices in talent brand building, and provides reference for similar enterprises to enhance their brand image.