新零售模式下公益农产品市场问题及对策研究
Research on Problems and Countermeasures of Public Welfare Agricultural Products Market under New Retail Model

随着乡村振兴战略以及新零售模式的不断发展，我国农产品市场逐步进行数字化转型升级、地方农产品品牌化建设、公益性农产品市场比例上升。本文通过调查，分析了公益性农产品市场的具体表现，并针对问题提出了要以政策支持为抓手，强化品牌建设、提升平台体验等建议。本项研究，将为公益性农产品市场打造成为乡村振兴战略的有力引擎提供借鉴意义。
With the continuous development of rural revitalization strategy and new retail model, China’s agricultural products market gradually carries out digital transformation and upgrading, the branding of local agricultural products, and the proportion of public agricultural products market rises. Through investigation, this paper analyzes the specific performance of public welfare agricultural products market, and puts forward suggestions to strengthen brand building and enhance platform experience based on policy support. This study provides reference for building public welfare agricultural products market into a powerful engine of rural revitalization strategy.