全媒体视域下高校新闻宣传工作探索——以宁波工程学院为例
A Probe into the News Propaganda Work in Local Application-Oriented Colleges from the Perspective of All-Media—Taking Ningbo University of Technology as an Example

为探索全媒体视域下地方应用型高校新闻宣传工作的提升路径，以地方应用型高校宁波工程学院为例，通过案例分析、访谈、文献资料等研究方法，了解高校新闻宣传工作的机遇与挑战，总结此类高校现阶段新闻宣传工作的现状，存在思想认识不到位、内容呈现单调重复、组织建设较粗放、管理制度较低效等问题，针对性地提出思想认知提升、内容呈现创新、组织建设深化、管理制度优化等对策。
In order to explore the promotion path of the news propaganda work of local application-oriented colleges from the perspective of all-media, taking NingBo University of Technology as an example. Through case analysis, interviews, and literature research methods, we understand the opportunities and challenges of the news propaganda work that the colleges are facing, summarize the present situation of the news propaganda work in colleges: the lack of ideological understanding, the repeated content, the extensive organization construction, the inefficient management system, and put forward countermeasures such as the improvement of thought and cognition, the innovation of content presentation, the deepening of organization construction and the optimization of management system.