西双版纳户外运动进校园SWOT分析
SWOT Analysis of Xishuangbanna Outdoor Sports into Campus

本文以西双版纳户外运动进校园为研究内容，运用SWOT分析法分析了其优势(Strengths)、劣势(Weaknesses)、机会(Opportunities)、威胁(Threats)，旨在对西双版纳户外运动进校园进行综合性分析，并提出相关建议。研究表明，西双版纳户外运动进校园的价值分别有：利于户外运动的推广和普及、丰富学校教育内容、培养学生综合能力、促进健康发展。户外运动进校园的优势在于；得天独厚的自然资源、多元民族文化优势、蓬勃发展的旅游业。其劣势在于：教育资源和专业指导不足、户外运动开展设施不足。其机会在于：国家政策与政府支持。其威胁在于：安全风险问题、学生与家长对户外运动认知不足、环境保护与可持续发展问题。
This paper takes Xishuangbanna outdoor sports into campus as the research content, and uses SWOT analysis to analyze its strengths, weaknesses, opportunities and threats, aiming at a comprehensive analysis of Xishuangbanna outdoor sports into campus, and puts forward relevant suggestions. The study shows that the values of outdoor sports into campus in Xishuangbanna are as follows: it is conducive to the promotion and popularization of outdoor sports, enriching the content of school education, cultivating students’ comprehensive ability and promoting healthy development. The advantages of outdoor sports into campus are: unique natural resources, multi-ethnic cultural advantages, and booming tourism. Its disadvantage lies in the lack of educational resources and professional guidance, and the lack of outdoor sports facilities. The opportunity lies in national policy and government support. The threats are: safety risks, students’ and parents’ lack of awareness of outdoor sports, environmental protection and sustainable development.