“双碳”目标下拓展农村新能源汽车市场渗透研究与建模分析——以湘西自治州为例
Research and Modeling Analysis on Expanding the Penetration of Rural New Energy Vehicle Market under the “Double Carbon” Goal—Taking Xiangxi Autonomous Prefecture as an Example

针对农村新能源汽车市场渗透评价，从生产要素、区域内需求、相关及支持产业、政府政策竞争力四方面出发，建立层次分析法(AHP)、变异系数法基于优劣解距离法(TOPSIS)和模糊综合评价法相融合的综合评价模型。采用定性定量相结合的方法，对我国湘西自治州农村地区农村新能源汽车市场渗透进行评价，得出相关结果，同时对如何解决农村新能源汽车市场渗透与推广的问题提出相关的建议，以助于促进乡村振兴并更好满足农村居民的机动化和绿色化出行，从而拓展农村新能源汽车市场。
For the evaluation of rural new energy vehicle market penetration, a comprehensive evaluation model integrating the hierarchical analysis method (AHP), the coefficient of variation method based on the distance between superiority and inferiority solutions (TOPSIS), and the fuzzy comprehensive evaluation method is established from the four aspects of the factors of production, the intra-regional demand, the related and supporting industries, and the competitiveness of the government policies. Using a combination of qualitative and quantitative methods, we evaluate the rural new energy vehicle market penetration in the rural areas of Xiangxi Autonomous Prefecture in China, derive the relevant results, and at the same time put forward relevant suggestions on how to solve the problems of rural new energy vehicle market penetration and promotion, in order to help promote rural revitalization and to better satisfy the motorized and green trips of the rural residents, so as to expand the rural new energy vehicle market.