Development of Internet Finance and Its Impact on Traditional Financial Models

This article examines the evolution of Internet finance and its effects on con-ventional financial models. It delves into the distinct features and benefits of Internet finance, exploring its role in innovating financial services, adjusting financial structures, and managing financial risks. Additionally, the paper ad-dresses the challenges Internet finance poses to traditional financial institutions and regulatory authorities. It suggests strategic solutions to these challenges and highlights the significant transformations and opportunities Internet fi-nance introduces to the financial sector.