Hair style has become one of the major routes for individuals to create the first impression and represent social status. Unlike clothes, accessories, and fragrances, delivering a desirable hair style requires a thorough communication between the hairdresser and the customer. Therefore, a hairdresser would not only need to constantly advance his/her understanding of new materials, new techniques, and new trends, but also to deal with various kinds of customers for achieving performance objectives. As cultivating a full-fledged hairdresser demands lots of time and efforts, retaining talents is a big concern for the c-levels. Based on the reviewed literature, the authors constructed a research framework and intended to utilize an online questionnaire for collecting data from hairdressers of a hair salon group. The current study would help verify the causal relationships between different variables, figure out possible drivers for reducing turnover intention, and improve operational performance through demonstrating innovative work behavior.
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