女性经济赋权视角下女性电商创业的效果分析
Analysis of the Effect of Female E-Commerce Entrepreneurship from the Perspective of Women’s Economic Empowerment

党的十八大以来，我国政府重视发展数字经济，鼓励女性电商创业。本文采用定量研究的方法，分析女性电商创业的现状及电商创业对女性经济赋权的影响。结果发现，电商创业不仅为女性带来经济赋权，也对其心理、家庭地位、家庭成员关系和社会关系等各方面产生了积极影响。女性在电商创业过程中存在获取资本难、培训少、流量小、产品同质化、获得盈利时间久、照顾负担重等问题。本文提出拓宽融资渠道、加强女性电商创业者的培训、加大对电商创业者的流量扶持力度、开发特色产品、鼓励男女共同参与家务、改善女性就业环境等建议。
Since the 18th National Congress of the Communist Party of China, the Chinese government has attached importance to the development of the digital economy and encouraged women to start e-commerce businesses. This paper adopts the method of quantitative research to analyze the current situation of female e-commerce entrepreneurship and the impact of e-commerce entrepreneurship on women’s economic empowerment. It was found that e-commerce entrepreneurship not only brings economic empowerment to women, but also has a positive impact on psychology, family status, family relationships and social relations. In the process of e-commerce entrepreneurship, women have problems such as difficulty in obtaining capital, less training, small traffic, homogeneous products, long time to make profits, and heavy burden of care. This article puts forward suggestions such as broadening financing channels, strengthening the training of women’s e-commerce entrepreneurship, increasing the flow support for e-commerce entrepreneurs, developing special products, encouraging men and women to participate in housework, and improving the employment environment for women.