新发展格局下区域品牌的保护困境与出路——以“阳江五金刀剪”区域品牌为例
The Dilemma and Solution of Protecting Regional Brands under the New Development Patterns—Taking “Yangjiang Hardware, Knives and Scissors” Regional Brand as an Example

在现代化进程中，新发展格局的构建应当是全方位的。区域品牌作为推进乡村振兴与集聚化发展的重要措施之一，在现实落实中遇到了不少问题。本文以“阳江五金刀剪”该区域品牌为例，探索区域品牌与地理标志等之间的关系，阐释出区域品牌保护的必然性、必要性和可行性，以此助力中国区域品牌的繁荣兴盛，并希望通过多层次、立体化、全过程的方式来解决知识产权实际应用的新问题、难问题。
In the process of modernization, the construction of a new development pattern should be all-encompassing. As one of the important measures to promote rural revitalization and agglomeration development, regional branding has encountered many problems in its implementation. This paper takes “Yangjiang Hardware, Knives and Scissors” as an example of the regional brand, explores the relationship between the regional brand and geographical indications, etc., and explains the inevitability, necessity and feasibility of the protection of regional brand, which is willing to help China’s regional brand to flourish, and promote the intellectual property rights to solve the actual new and difficult problems in multiple fields and wide ranges.