Criatividade e pensamento crítico

in this short paper, based on an analysis of recent academic and political discourses on creativity, is develops a theoretical reflexion on the necessary dialectical articulation of creative and critical thinking in communication studies. in a first step, are questions the assumptions aiming to build a new social and economic paradigm based on creativity. it doubts, in particular, richard florida's theoretical and methodological hypotheses regarding the emergence of a creative class. in a second step, is showing how it is easy for politicians to promote creativity as a positive value making it a corner stone in the development of the information society. as a conclusion, it is showing that the renovation of critical thinking as a necessary complement of the promotion of creative process in communication studies.