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As dimens?es humana, instrumental e estratégica da Comunica??o Organizacional: recorte de um estudo aplicado no segmento corporativoDOI: 10.1590/S1809-58442012000200014 Keywords: communication, organizations, dimensions, humanization, research. Abstract: communication that occurs routinely in organizations can happen in three main dimensions: human, instrumental and strategic. the main goal of this paper was to verify how these dimensions are present in communicational daily practices in a representative sample of brazilian corporations. we applied a questionnaire to 36 companies from a sample of the 258. the data collected showed that communication happens in the three mentioned dimensions. organizations have slowly evolved from mechanical practices of unilateral communication to more interactive processes. however, they still need practices of communication that allow for truly dialogical relationships and that focus on people's worth.
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