Argumentación o retórica, una de las piezas claves para la construcción de la realidad social

the purpose of this article is to show that it is the rhetoric -but not argumentation- the human decisive practice in construction and maintenance of social reality. it is the capacity to persuade audiences what constitute the leading principles of social institutions, but not the critical argumentative debate of ideas. in the first part, there will be a distinction between argumentation and rhetoric; it will be shown that the demonstration of truths is the most important aspect in argumentation while in rhetoric, it is the acceptance of persuasion of audiences. about this idea, and based on thesis of language philosopher john searle about the construction of social reality, it will be demonstrated that the persuasive language is the one which allows the constitution of collective intention and institutional facts, the latter as basic units of social reality. this article will briefly develop the argumentation, whilst the social reality constitutes itself in collective intentionality and this constitutes itself in the rhetorical language.