IMAGINARIOS SOCIALES DE DONANTES VOLUNTARIOS DE SANGRE EN UN PUNTO FIJO DE RECOLECCIóN. BOGOTá-COLOMBIA

introduction: the voluntary donation of blood is a challenge for blood banks; it is intended for blood donations to be increased, once the preconceptions in the process become known. objective: establish the main social preconceptions related to the voluntary donation of blood. methods: a descriptive transversal study of a sample of 100 adults. the data was gathered through the application of surveys conducted during the months of july to december of 2010. the variables were: age, sex, origin, social andfinancial status, level of education and main preconceptions related to the donation of blood. a descriptive analysis was conducted; the software used was epilnfo version 3.5.1. results: the main preconception for women was "gaining weight" with a 70.59%, while for men it was "blood is commercialized" with a 36.36%. discussion: the age described in the study and the social and cultural aspects behave according to those predetermined; the social preconceptions are established mainly by the feminine gender with the weight increase. conclusion: the social preconceptions allow for the subjects to have a greater negative predisposition towards donating blood.