Valores éticos en la Formación Universitaria de las áreas de Ciencias Naturales e Ingeniería y Tecnología, en el Contexto de la Sociedad del Conocimiento

this paper presents a study that identifies the ethical values that the professors of the academic area of natural sciences and engineering and technology of the universidad autonoma of baja california, in méxico？, recommend promoting in teaching and education. a study case was analyzed using a qualitative approach and with the technique of content analysis values such as honesty, responsibility and respect were identified. professors suggested various methodological strategies for the promotion of those values. there were similarities between both areas of knowledge in generic values, but differences were found in some specific values. ？？it is concluded that these results could be useful to guide the educational activities of the university, to build the human capital capable of developing their professional life with clear commitment of social responsibility.