"... Para mí la historia es algo muy serio'': Historia y memoria social en Purmamarca (provincia de Jujuy)

we explore the relationship between history and memory, as well as the link between the academic discourses and the emergence of socially valued stories within a given community. the analysis of interviews conducted in the village of purmamarca (quebrada de humahuaca, jujuy, argentina), allow us discuss how, through the stories told about historical events, a people's social memory is constructed, including divergent narratives.