El uso de tecnología como ventaja competitiva en el micro y peque？o comercio minorista en Hermosillo, Sonora

the advance of new technologies of information and communication technologies (icts) are not distributed evenly between companies in different sectors of the economy. these include not only the use of internet and computer, but other tools related to the administrative operations of firms as well as knowledge of the profile of the consumer. this is especially true in enterprises of trade and services sector, where there is a significant gap between the micro, small, medium and large farms. therefore, the study aims to examine whether the micro and small retailers in hermosillo, sonora, ict and know where, if applied as a competitive advantage. to achieve the goal we worked a representative sample of 450 establishments. the result obtained in february 2009, shows that despite advances in the use of these technological tools, knowledge and degree of applicability is still insufficient for micro and small businesses. therefore, do not have the competitive edge that represents the use of ict to remain successful in the local market.