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La moralinización del turismo: Reflexiones críticas y visiones alternativasKeywords: jim butcher, codes of ethics, tourism, moral reasoning, deep ecology, richard rorty. Abstract: creating codes of ethics in the quest for an improvement on the moral quality of tourism is a wrong modus operandi. inspired by that consideration, this paper has the following objectives: (1) introducing the 'moralisation of tourism', criticized by jim butcher; (2) questioning the main negative aspect of it: that it turns tourism ethics into something superficial; (3) setting out that the actual boom of codes of ethics contributes to trivializing tourism ethics; and (4) showing some interesting alternatives to codes of ethics, as arne naess′ 'deep ecology' and 'ecosophy-t', the 'expansion of the circle' proposed by richard rorty and, finally, moral reasoning methods.
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