Reflex？es sobre o paradigma da economia ecológica para a gest？o ambiental

his study draws attention to lack of knowledge regarding ecological economics amongst the growing number of professionals graduating in the field of environmental management. the author offers a synthesis of the main principles of ecological economics, with particular focus on two of its main thinkers (n. georgescu-r？egen e k. e. boulding) and indicates why such knowledge is of fundamental importance for environmental management. the paper argues that environmental managers cannot ignore ecological economics; else they may fall prey to the myth of the win-win hypothesis and thus have an incomplete perception of the difficulties involved in establishing a sustainable society.