Repercuss？es sociais no hábito alimentar dos obesos

the objective of this study was to analyze the social factors of the daily life that most influence the food habits of obese individuals, using a qualitative approach. participants were 11 obese patients attended at the nutrition clinics of a public hospital in the city of jo？o pessoa, paraíba, brazil. semi-structured and recorded interviews were held for content analysis. it was observed that the categories that stood out in the interviews were negative self-image, discrimination, anxiety and guilt feeling. when becoming obese, individuals create a negative self-image that causes anxiety and depression, among other factors, which may lead them to a guilt feeling, reinforced by social discrimination that instead of helping them losing weight, seems to encourage them to eat more.