Género e mudan？as tecnológicas: o caso das indústrias gráficas

this paper is based on a research focusing the processes of social construction of masculinity in contexts of male dominance, both numerical and symbolic, and the specificities of the masculine identity that emerge within these contexts. considering the printing industry？s case with all the technological changes occurred in production processes and work organization, but also the opening of a typically male profession to women, 12 speeches of men and women involved in this context are considered. results highlight the anchorage of professionals？ ideal on a representation of hegemonic masculinity. on the other hand, men stress specificities of women, away from that representation, while women refer to strategies that help to deal with and be accepted in that changing professional world.