Congruências entre posicionamentos estratégicos e redes de negócios: estudo de caso de uma subsidiária brasileira

the aim of this exploratory research study conducted in 2009, guided by an extensive review of the bibliography and by use of the case study method, was to identify the congruent elements between the strategic positioning of the brazilian subsidiary of a multinational and the business network of which it is a part. based on two specific models found in the academic literature on the aforementioned themes (strategic positioning and networks), the conclusions of this paper suggest that vertical demand-supply networks (moller and rajala, 2007) are suitable to implement the strategic positioning defined as best product in the delta model (hax and wilde ii, 1999; 2001).