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Atenea (Concepción) 2011
La narrativa sonora de Luis Rafael SánchezDOI: 10.4067/S0718-04622011000100004 Keywords: luis rafael sánchez, la guaracha del macho camacho, radio, mass media culture. Abstract: this article explores the audible character of the novel la guaracha del macho camacho by the puerto rican author luis rafael sánchez. in this novel, writing imitates radio, for example through the inclusion of the discourse of a disc-jockey, a character who announces with insistence the success of the guaracha "la vida es una cosa fenomenal". the employment of the radio model -which appeals to the intimacy of the illiterate masses- contributes to the construction of the subjects and reveals the standardization present in the discourse of the characters. at the same time, it points to the potential construction of a community based on mass media culture.
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