A realidade aumentada em smartphones na explora？？o de informa？？es estatísicas e cartográficas

augmented reality is a new form of human-machine interaction which allows users to look the reality through the visualization / inclusion of virtual information, previously selected, relevant for solving a given problem, in real time together with the real world. basically, a video camera provides scenes in real time and a computer system, enhances the scene by adding virtual information to the image. basically, a video camera provides real-time scenes and a computer system adds to the real image virtual information, as for example, the inclusion of names of geographic features like rivers and mountains which are not visible directly to the eye and can be visualized as virtual information together with the real world. the aim of this paper is to explore the use of augmented reality on smartphones in the view of the representation of census data and bank of geographical names in brazil, both provided by the brazilian institute of geography and statistics - ibge, as well as validating the data representation by the use of different visual variables. to achieve the objective proposed a module of augmented reality for smartphone was developed, which uses different variables for the visual representation of data. this research hopes to enable students, technicians and mapping users to obtain and explore the information data from ibge through a new way of viewing: augmented reality.