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Caderno CRH 2011
Os exercícios da subjetividade: as reifica??es inocentes e as reifica??es estranhadasDOI: 10.1590/S0103-49792011000400009 Keywords: alienation and estrangement, capitalism and reification, taylorism, toyotism and subjectivity. Abstract: this text explores, analytically and empirically, the problem of alienation and (or) estrangement, seeking to help in the intellection of the socio-historical foundations that provide it to flourish within the modern capitalist enterprise. to do so it performs the following movements: first, starting with marx's seminal theoretical concepts, it attempts to indicate the different forms assumed by the alienaton and (or) estrangement throughout the twentieth century and early twenty-first century, exploring some of its main features. in its second motion, it outlines a phenomenology of subjectivity, exploring, as a hypothesis, the rich analytical possibilities existing in lukács's mature work, in particular his notions of innocent reification and stranged reification, fertile as clues to understand this social phenomenon in capitalism today.
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