NORMA SUBJETIVA, INTENCIóN Y CONSUMO DE MARIHUANA EN JóVENES UNIVERSITARIOS DE MéXICO

this article was aimed to determine the relationship between subjective norm with intention and marijuana consumption in a group of college students in northern mexico. the study design was descriptive, co relational; data collection was obtained through the application of a subjective norm instrument for marijuana consumption and analyzed with spss 18. study participants were 558 students from nine faculties of a public university. results showed that 15.1% had used marijuana at some time in their life. the prevalence of marijuana consumption was higher in men (χ2=42.5, p<.001), older than 20 years of age (χ2=11.64, p<.001) and students in engineering and agricultural sciences (χ2=9.54, p<.023). the subjective norm is positively related with intention (rs=.224, p<.001). the subjective norm was higher in young people who displayed intention for consumption than those who have no intention (x=15.85 and x=6.99, u=20561.5, p<.001); in the same way, subjective norm was higher in young people that have used marijuana than those who have never used it (x=220.94 and x =7.05, u=28713.5, p<.001). the results are a contribution to the discipline of nursing knowledge and related areas, especially in the line of knowledge generation about addiction prevention, and in the future may serve as a basis for the rationale design of preventive programs.