Estrategias de comercialización de peque？os y medianos productores de carne ovina y caprina en el sur de la provincia de Córdoba, Argentina: estudios de casos

this study deals with the production of sheep and goat meet as an economically profitable, technically feasible, and commercially possible option for small and medium producers in rio cuarto department, province of cordoba. this exploratory work was geared toward identifying the relationship between the producer's profile and his capacity to negotiate enterprises in a sustained manner and to optimize marketing strategies in the sheep and goat meet production sector. environmental factors involved and their degree of incidence in the strategies used by the producers were analyzed. case studies and problem trees for each type of production were performed. types of innovating producers were identified since they profit from existing opportunities and would be able to carry on production when faced with adverse scenarios. environmental elements that are perceived as threats are related to the limited internal and external market development. it has been proposed to develop participative strategic plans with public and private agents and institutions.