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Consideraciones sobre moda, estilo y tendenciasKeywords: archetype, fashion, macrotendency, mask, microtendency, stereotypes, style, trend. Abstract: fashion according to lipovetsky, is defined as a frantic search for novelty, and a form of worship present. these concepts are interrelated and consistent with an open society in a culture where core values are pleasure, the constant search of belonging to a group and at the same time be different and unique. this exclusivity implies to have or develop a specific style. the style is defined as a basic mode of expression and distinctive, the relationship with style and fashion goes from general to particular. the fashion in these cases takes a dominant position in the world of good taste, but still, there are small fads that establish themselves within other smaller areas and which are called styles.
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