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Observatorio (OBS*) 2011
Estrategia para la implantación del Test de Valor Público en Espa?a: propuesta de procedimientoKeywords: public broadcasting, public service activity, public value, market impact. Abstract: in this article we propose a strategy for implementing the public value test in spain taking into account the experience of other european countries. this is a mechanism put in place in recent years in order to evaluate the new offer of public broadcasting. any public service should provide a public value that can and should be measured and evaluated. the public value test must be applied before making a decision about any significant change: this can include introducing a new service or discontinuing an existing one. the public value test in the uk comprises two elements - a public value assessment and a market impact assessment. license fee payers and industry are consulted during the process and before any final decision is made. the ?three-step test? (drei-stufen-test) in germany increases the importance of the organs of internal control over public broadcasting, however, there is a need to establish a body that includes external experts, especially for market issues. another aspect to improve in the ?three-step test? should be the introduction of a mechanism that takes into account the views of the private sector.
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