La enunciación en las revistas femeninas: los casos de Para Ti y Mujeres & Compa？ía

the purpose of this paper is to analyze the phraseology adopted by women's magazines in argentina during the early 1990s, based on two cases that embody different approaches: a traditional one (para ti) and a more feminist-oriented approach (women & company). the analysis focuses on styles and personal pronouns to track the ways in which the relationship between the speaker and listener is constructed.