Dise？o industrial y estética del movimiento: Influencia de los valores estéticos en la historia de los medios gráficos en Europa y Japón

the essay shows how the aesthetic predominant values in a culture have a bearing on the acceptance or rejection of certain products, independently of their practical functionality. the specific case is that of the printing of gutenberg, which does not reach acceptance in the japan of the xviith-century, because the ideals of perfection and production that the western printing represents, collide with the aesthetic conceptions of the japanese chiropraxis.