Internet na promo？？o da saúde: um instrumento para o desenvolvimento de habilidades pessoais e sociais

the development of individual and social skills, in the sense of acquiring greater control and produce empowerment, is considered a very important health promotion strategy. access to information is one of the bases for such process. much has been said and written about the immense potential of the internet, as studies point it as a special tool to obtain information and develop skills, both individual and communal. this article is based on national and international scientific literature on health promotion, health information on the internet and digital divide, with the aim of discussing the possibility of using the internet as a resource on health promotion projects, highlighting strength points and potential barriers, especially the digital divide. the authors believe that the internet may be a great ally in building projects for health promotion, however, in developing these projects is essential to consider the potential risks and understand that the strategies and programs in health promotion area need to adapt to the needs and possibilities of each site and take into account social, cultural and economic differences.