EL COMERCIO SOCIAL EN TIEMPOS DE CRISIS: EL CASO DE CONSUMELOCAL.ME

The trade or exchange of products has changed from the face-to-face format to a virtual one. Commerce then starts from a traditional environment to a virtual environment in the face of the growing impact of the internet, giving space to electronic commerce. Derived from the COVID-19 pandemic, face-to-face purchases were limited due to confinement, special days and hours, thereby causing an economic crisis throughout the globe. The MSMEs in search of virtual means to advertise their products and services, donot manage to cover enough commercial space due to the lack of training and knowledge related to electronic commerce or social networks. These means called social networks allow a greater reach, thus increasing the possibilities of doing business. The objective of this ethnographic study is to present how, through the implementation of a web page, Tabasco MSMEs can have visibility and reach. The study was carried out from March 2020 to March 2021. The findings show that the success of the presence of companies on the website was due to the monitoring of the requirements of the Social Commerce Model, impacting the amount of followers, who in turn became his clients and whose result was reflected in the increase in his sales. It is planned to expand the coverage to state businesses, since for the survival of the website, income is required to maintain the domain and packages are being designed at affordable prices to continue supporting local businesses, continue helping with the state's economy and overcome this. crisis