DO M-COMMERCE USER’S EXPECTATIONS REFLECT REALITY?

This research focuses on user’s perceptions of M-commerce. It investigates issues that are related to M-commerce successful implementation, such as integrating the function of business intelligence and information system management to M-commerce, applying businesses process management to M-commerce, and solving the security and privacy issues in which could impede M-commerce. This paper develops a research framework and hypotheses to investigate users’ perceptions of those M-commerce implementation issues. The research results show that there are big gaps between users’ perceptions of the actually situations and their expectations of those issues.