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New standards for new poverties. Ecosystemic strategies and governance of the chainKeywords: Urban ecosystem , Process innovation , Industrial policy , Social housing management , Fuel poverty Abstract: The impact and duration of the economic crisis we are experiencing is having a profound influence on the extended construction chain, it conditions the productive system, the system of products and services, and the system of demand, that is, the community of users of the built product. Manmade territory is the site of the clash between competing stakeholders and is the location of some of the most critical social, economic and environmental areas. To put an end to the progressive impoverishment of the productive fabric, of the users and managers of housing, it is necessary to rethink the operating standards of the entire chain, otherwise we risk the collapse of the system of building production and the support structures for housing difficulty.
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