Psychagogic art theory

The text represents a specific approach to Gorgias' Praise to Helen. Instead of considering it as a cradle of art theory of illusion (apate) or some kind of rhetoric acrobatic feat in which Gorgia praises the blameworthy, author considers Praise to Helen as first aesthetic text in European philosophy in which fine arts and poetry had been connected by means of one notion - notion of psychagogia, and looks upon it as a foundation of art theory that could be denoted as theory of psychagogia.