De la obra de arte al anuncio publicitario: la disolución de lo simbólico en puro placer imaginario

Taking the analysis of some works of art in which the symbolic, mythical and sacred realms can be identified, as a starting point, in this paper using the textual analysis we show that some paintings and sculptures made in the periodcovering from the Renaissance to Baroque not only their composition or structure, but also certain features, like ajewel, a pearl and the light with their sparkles and highlights, or a gesture of ecstasy, contain a marked symbolicpower. On the other hand, we focus on the analysis of certain commercials for perfumes that use the features above,and we find that these commercials show the delirious, pleasurable, alluring nature of an object that can be only absolute since it has been manufactured with the aim of accentuating the viewer's identification with the imaginary order. Allin all, from Baroque to nowadays, we have witnessed the dissolution of the symbolic order in the pure pleasure or imaginary fascination