Infographics as a communication resource in the process of acquiring information and understanding of typography A infografia como recurso comunicacional no processo de aquisi o de informa o e compreens o de tipografia

This exploratory study focuses on the use potential of infographics, visualization techniques and information design to enhance access to typography. An analysis and synthesis of methods is proposed and added to experience reports that guide the creation of informational graphics, from where the idea that the construction process and not only the query use of information graphics can be used in the learning curve, and work as its agent. Considering points of difficulty in the study of typography, it is suggested an action-oriented resource to improve the communication process and understanding the content of typography: the creation of infographics strictly directed to the topic that will serve both as passive objects of consultation, to guise communication and research, and also as a practical exercise that stimulates basic skills of the designer. The information visualization and infographics are widely used in the print media and the sciences that deal with the complexity in order to reduce the barriers to understanding the content. This feature proves useful to deal with typography, a basic knowledge for the communication and visual design area that relates to both the project and the conscious use of alphabetic symbols in the construction of the message. This research also indicates that the unfolding of the object under study can be of didactical and pedagogical application and also be useful for the information transmission in other areas, not limited to the typography’s world, while it reveals itself as a language on the rise that has eyes in the hybridity of the communication processes in visual imagery. Este estudo de caráter exploratório concentra-se em demonstrar possibilidades de uso de infográficos, técnicas de visualiza o e de design da informa o para facilitar o acesso à tipografia. Prop e-se uma análise e síntese de métodos e relatos de experiências que orientam a cria o de gráficos informacionais, de onde se extrai a ideia de que o processo de constru o e n o somente a consulta de infográficos também pode ser utilizado na curva de aprendizagem, funcionando como seu agente. Considerando pontos de dificuldade no estudo de tipografia, sugere-se um recurso orientado a aprimorar o processo comunicacional e de compreens o de conteúdo de tipografia: a cria o de infográficos estritamente direcionados ao tema que atuar o tanto como objetos passivos de consulta, como fios condutores da comunica o e da investiga o e também como exercício prático que estimula habilidades básicas do designer. A visualiza o da informa o e os infográficos s