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Spatial development of network entrepreneurial structures of the service industry: a methodology for selecting towns for opening new outlets

Keywords: network entrepreneurial structure , spatial allocation , typology of towns , cluster analysis , fuzzy set theory , key success factor , integrated assessment.

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Abstract:

This article deals with the phenomenon of genesis and development of network forms in entrepreneurship. Special attention is given to the spatial organization of network entrepreneurial structure’s economic activity under the conditions of geographic broadening of the network interaction scope. The author offers methods of town selection in the process of planning and development of network entrepreneurial structures in terms of locating new retail outlets of chain stores.

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