Business performances of the Serbian trade sector in conditions of internationalization

The trade sector in Serbia at the turn of this century found has faced huge challenges. In the quest to harmonize with the developed economies, particularly the European Union, the trade sector in Serbia begins a new stage of development. This is particularly evident in early 2000 with the implementation of the concept of a modern and open market economy, which creates positive conditions for the arrival of foreign trade companies on the Serbian market. Many of them see Serbia as an opportunity for further business expansion and market niche to generate profits. In such an atmosphere of challenge that is imposed on trade is how to achieve positive business performances. In other words, business performances are only one dimension of the impact of internationalization on the trade sector. The aim of this paper is to analyze the business performances of the trade sector in Serbia as well as dimensions of the impact of internationalization of trade.