Türkiye’de Halkla li kiler Lisans E itimi üzerine Bir De erlendirme

Upon the fact that public relations have become a significant aspect in state and private work zone, the phenomenon of publicrelations education has been questioned and several insights have risen in terms of the subject. Numerous national and internationalorganizations, academicians and practitioners have put forward their ideas and suggested solutions in terms of the educationalprogram and content of public relations education.However, several challenges of the public relations such as being a new subject area; being an interdisciplinary subject includingpolitics, economics, management, psychology, and communication; lacking subject-specific terminology slow it down in terms ofdevelopment. Therefore, a common consensus has not been reached.These problems are still observed at undergraduate level. Currently, plenty of academicians, practitioners, and organizations atboth global and local scale have been debating over the ideal way of public relations educations, yet couldn’t agree on a commondecision. The question of how public relations education should be given has been put forward by several organizations andacademicians; some curriculum descriptions have been made both internationally and in Turkey.Public relations area has not handled the problem of definition in theory and practice. Several issues such as having a broadapplication spectrum; being in coordination with other social sciences; being applied in organizations that use various techniquesand have different objectives; the need for application in almost every condition make it difficult to define public relations.First steps in public relations in Turkey were taken by communication and media education. In 1950, stanbul University MediaInstitution started newspaper and communication education; in 1965, Ankara University Political Sciences Faculty Media Publishing Institution included newspaper and communication education in their program. After 1990s the number of schools that startedcommunication education in Turkey increased. With the legislation passed in 1992, many schools opened communication facultiesand started communication, newspaper, public relations, radio and television education. Especially after 1997, with the opening ofprivate universities several departments such as public relations, public relations and campaigning, public relations andadvertisement were opened. During the years 2000-2011 public relations and campaigning departments were started in both stateand private universities.In this research it is aimed to evaluate the general outlook in public relations education