SMS Information Service: Innovative Thinking for the Successful Solution

Traditional usage of mobile phones for SMS messages, boom-calls and conversation is still dominant in all European regions, but the usage of other different services is on very low level. In order to analyze that, we focused on student information system in Novi Sad Higher School of Professional Business Studies, organized on multi-channel infrastructure, with the important role of the service based on mobile infrastructure and SMS. The problems of adoption of this information channel and parallel analysis with the Web-based information channel and an analysis of the structure of those communications with the innovative solution as the result are the main topics of this paper.